MUMBAI: As part of its attempt to offer differentiated content, Viacom18-owned kids channel Nick has bought the telecast rights for 3D animated TV show Motu Patlu based on the popular characters from Lotpot comics, Motu & Patlu.

Produced by Maya Digital Studios, the 3D animated show will premier 16 October on Nick and will air daily at 6:30 pm.

Inspired from the characters of Lot Pot Comics, Motu Patlu is a lively comic caper that is sure to engage kids as well as the entire family. Set in the beautiful city of Furfuri Nagariya, Motu and Patlu are as similar as chalk and cheese, always on an adventurous expedition and having an uncanny ability to get into tricky situations.

Maya Digital Studios chairman and MD Ketan Mehta said, "At Maya, we want to bring the best of Indian content with world class animation & believe that since animated content is the first interface of a child with entertainment content it is very important to have an Indian cultural connection with it. We are extremely happy that Nickelodeon as a channel has a similar strategy and with this show we will together create new qualitative benchmarks for kids‘ entertainment in India."

Apart from the fact that Motu Patlu boasts of state-of-the-art 3D animation, another highlight of the show is the title song which brings together the musical triumvirate of Gulzar - who is writing a kids song after many years, Sandesh Shandilya - who has composed music for the entire series including the theme song that is sung by renowned singer Sukhwinder Singh.

Commenting on the launch of the new show, Sonic and Nickelodeon India Executive Vice President & Business Head Nina Elavia Jaipuria, , says, "Kids are the most dynamic consumers to please and we have to keep evolving and innovating to keep them engaged. We promise kids that with Motu Patlu we will give them a show that hasn‘t ever been seen in the kid‘s category as yet. Motu Patlu is a path-breaking and contemporary show that will go multi-platform to connect with kids all across the country. We will make sure that the kids have a rollicking time with our crazy duo."

The channel will bring Motu Patlu to the audience through a 360-degree marketing campaign consisting of multiple touch points covering ATL and BTL media vehicles. Mass media such as a cross channel television plan, print, outdoor and radio will be used.

In addition, Motu Patlu will also be brought to the kids through numerous BTL activities consisting of van activations in smaller towns, mall activations and engagement in retail chains such as Pantaloons and Time zone. Innovative Motu Patlu meals will be available across Bombay Blues outlets in Mumbai. Motu Patlu will also be promoted through hobby workshops with Hobby Ideas.

In order to connect with the tech-savvy kids of today, Nickelodeon will invest in building digital assets for Motu Patlu. Kids can interact on the digital and mobile platform through numerous Motu Patlu games, contests, downloads and a lot more on the dedicated micro site motupatlu.in. Social media like Facebook and Twitter will also be used to keep the engagement going.