Mumbai: It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the indu

Mumbai: Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more

Mumbai: Nielsen has announced that it will take the lead on an 'Impressions-First Initiative' to support an industry-

Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Loca

MUMBAI: Brands cannot overlook over-the-top (OTT) platforms while planning media mix.