MUMBAI: US media conglomerate News Corp has announced the appointment of Hamish McLennan to the position of executive VP, office of the chairman.

McLennan, who will divide his time between New York and Sydney, will report to News Corp chairman, CEO Rupert Murdoch and president, COO Chase Carey.

McLennan will be responsible for developing and enhancing News Corporation‘s large-scale, global brand partnerships in order to maximise revenue derived from the company‘s deep portfolio of media assets.

McLennan will collaborate closely with senior business leaders across News Corp to strengthen the company‘s rich and sustainable marketing alliances, and better position its core assets ? and their digital extensions? for today‘s global marketplace.
 
Prior to joining News Corp, McLennan served as Young & Rubicam (Y&R) chairman, CEO.

Murdoch said, "As we grow our international footprint we see a real opportunity to bolster the value of our brand partnerships and I am convinced that Hamish‘s considerable industry experience, coupled with a unique and wide-ranging strategic vision, make him the right executive to deliver the insights we need to maximize our global media investments".

News Corp. is working to deepen its brand partnerships across the world.

Said Carey, "Around the world, our clients are developing marketing programs that are increasingly targeting consumers globally and on digital platforms. Hamish‘s expertise, along with his global media business background, will be invaluable assets as we work to deepen our brand partnerships across the company."

Commented Hamish McLennan, "We have a unique opportunity to more aggressively position News Corporation‘s peerless content businesses and further develop existing - and untapped - global brand relationships."