MUMBAI: Coinciding with the release of ?DON 2 this Friday, Shemaroo Entertainment brings back the real ?Don? on its YouTube channel.

You can catch all the superhit songs, famous scenes & dialogues of the 1978 classic movie DON starring Amitabh Bachchan, Zeenat Aman, Pran, Iftekhar, Helen and Om Shivpuri. It was the third-highest grossing Bollywood movie of 1978. You can view the same on - http://www.youtube.com/shemaroomovies

With music by Kalyanji Anandji and lyrics by Anjaan, The movie has some chartbuster songs like "Yeh Mera Dil", "Khaike Pan Banaraswala" & "Title track - Main Hoon Don". You can also checkout all these videos and more on http://www.youtube.com/filmigaane

The movie has some Super-hit dialogues like "Don Ko Pakadna Mushkil Hi Nahi, Na Mumkin Hain" "Don Ka Intezaar Toh Gyarah Mulkon Ki Police Kar Rahin" penned by Javed Akhtar & Salim Khan.

Shemaroo has uploaded over 10,000 videos of Movies, Songs and Memorable Film Scenes across its channels on YouTube and garnered a loyal Subscriber base of over One Lakh Viewers. To watch these log onto http://www.youtube.com/ShemarooEnt

MUMBAI: zoOm has captured the imagination of urban Indian youth and become their destination of choice when it comes to Bollywood, on TV and on social media. Whether its zoOm?s YouTube channel with 500 million video views or zoOm?s fan page on Facebook with 2 crore impressions every week and 2.5 lac conversations (one of the highest on facebook), its zoOm that the youth are turning to for their regular dose of Bollywood.

The achievements speak for themselves. zoOm is today the largest media channel on YouTube in India and 15th largest across all entertainment channels in the world according to famecount.com! From 20,000 subscribers a year ago, zoOm?s Youtube channel has grown by 350%+ to almost 75,000+ subscribers, with 7 million+ video views a week! On Facebook the fan base has exploded manifold from a base of 40,000 a year ago to 1.2 million fans today. And that?s not all. On Twitter, zoOm initiated trending topics like #ZabardustDialogue, #zoOmRanbir, #SeetiMaaro, and more, generating thousands of tweets from its fan base.

So whether it?s in social media or on television, the youth turn to zoOm to partake in conversations and update themselves with the latest on Bollywood making zoOm the world?s no.1 Bollywood destination.

MUMBAI: This week on ET NOW, Brand Equity showcases a special feature on YouTube?s new partner program that encourages Small & Medium Businesses (SMBs) and individuals to earn some buck out of quality content uploaded on YouTube. The show will also feature a special take India?s liquor industry amidst the presence of strong global players.

Taking a leaf out of Google?s strategy of targeting small & medium businesses (SMBs) that are increasingly setting up online presence, YouTube has launched a similar initiative called the ?YouTube Partner Program?. The initiative helps individuals and SMBs to take their content uploaded on YouTube to the next level allowing them to generate revenue from it. Brand Equity speaks to David MacDonald, Head of Youtube Content Operations (Japan & Asia Pacific) who shares his views on why brands would be interested. Also, show features digital experts Mahesh Murthy Founder of Pinstorm & MD Seedfund and Alok Kejriwal Founder of Contests2Win.com to analyze YouTube?s move & share their outlook on the same.

India being one of the largest liquor consumption markets in the world & the young Indian consumer increasingly becoming very discerning and extremely brand conscious; Brand Equity takes a perspective from the industry bigwigs like Ashok Kapoor, President & Managing Director, United Spirits Limited and Rajeev Samant, CEO, Sula Wines to get a sense of what?s preventing them to step their game and what they?re doing to keep international premium players such as Glenfiddich, Pernod Ricard and Diageo at bay.

And last but not the least, it?s ?Quiz the Boss?, a segment where a handful of young guns shoot some tough questions right at their big boss. This week Brand Equity turns the spotlight on the Head Honcho of Maxus India - Ajit Varghese (MD, Maxus India) who will face the volley. Will the captain survive? Will the young blood be satiated? Find out, more on ? Quiz the Boss? on Brand Equity this week.

Catch the full episode of Brand Equity tomorrow at 10:30pm. Repeat telecast on Saturday, September 17th at 2.30pm and repeat telecast on Sunday, September 18th at 11.00am & 10.30pm. Only On ET NOW.