MUMBAI: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors and masons - to adapt to cashless business transactions.

The ‘Go Cashless’ campaign -- aimed at helping its business partners conduct cashless transactions with ease -- went live on 7 December to create awareness on various available cashless options -- from swipe machines to bank services. Ambuja Cement has also tied up with ICICI Bank to launch an exclusive helpline to assist stakeholders open current accounts for regular business transactions.

With this campaign, Ambuja Cement has notched another first to its credit. It has become the first cement company to initiate drive on cashless transactions. Post demonitisation, the construction community especially in the rural and semi urban has been facing several challenges as it mostly deals in cash.

Ambuja managing director and CEO Ajay Kapur, said, "The campaign is yet another endeavour empowering the construction community through knowledge transfer. We are successfully seeding innovative thinking at the grass-roots and bringing information and technology to the forefront of all our esteemed business partners."