MUMBAI: They have gifted a magical relationship to each other. Gifting and social expression company Archies has partnered with hyperlocal discovery, delivery and savings platform Magicpin to create a seamless and impactful gifting experience. This collaboration leverages Archies' legacy of thoughtful gifting with Magicpin's robust digital ecosystem, targeting a wider, tech-savvy audience.
Archies, with over 45 years of expertise in offering greeting cards, photo albums, perfumes, stuffed toys, and more, operates 325 exclusive outlets across 15 states and 66 cities. The brand has consistently evolved with modern culture and urbanisation, becoming synonymous with sentiment-driven gifting.
Magicpin, with a user base exceeding 10 million across 20 cities, connects consumers with 275,000 plus retailers and 3,000 plus brands across categories such as food, fashion, and entertainment. It processes over $3 billion in annual spending, offering substantial savings and rewards to its members.
The collaboration aims to expand Archies reach among Magicpin's digitally-savvy audience as well as enhance value for the latter which will be enriching its offerings for high-intent shoppers by adding a gifting option to its platform. .
Archies executive director Varun Moolchandani said: “This collaboration allows us to engage with a dynamic audience, enhancing their gifting journey with our innovative offerings.”
Magicpin, CXO of enterprise brands Naman Mawandia, highlighted the mutual benefits: “Our partnership with Archies reinforces our commitment to empowering businesses and customers. We are excited to offer additional savings to our users while helping Archies connect with a broader customer base.”
The collaboration will feature seasonal campaigns and promotional activities to maximize impact during peak
gifting periods. Both brands aim to redefine the gifting experience by merging Archies’ expertise with Magicpin’s tech-driven marketing. Success will be measured through key performance indicators such as sales growth, customer engagement, and repeat purchases.
