Mumbai: ASICS announced the launch of the GEL-KAYANO 31 shoe, the latest in what has long been one of ASICS’ stability running shoe series. The optimised comfort has been achieved thanks to a refurbished upper enabling the latest model of the GEL-KAYANO series to cuddle up to all runners.

Succeeding the new approach for adaptive stability with premium comfort taken by ASICS in designing the shoe’s predecessor, the GEL-KAYANO 30 shoe, the shoe may help runners of all abilities go further as they move their minds.

Following the ASICS Design Philosophy of continuous small improvements to create products that feel best for both body and mind, the shoe’s asymmetrical medial design upper has been refurbished to create a supportive fit and a more comfortable feel. The mesh upper has also been designed to provide better ventilation, ensuring the feet stay cool over longer distances and improving flexibility so that runners get maximum comfort with every stride.

Through updating the shoe’s outsole with a HYBRID ASICSGRIP rubber material, the GEL-KAYANO 31 shoe also helps provide better traction throughout your run, to strengthen the shoe’s stability. This combined with PureGEL technology delivers improved shock absorption and even smoother transitions, adding further protection.

As with its landmark predecessor, the shoe benefits from a unique 4D GUIDANCE SYSTEM which – honed through user testing and research – works with the movement of the body to provide adaptive stability and comfort, cuddling up to all runners when they need it most.

Junichiro Tateishi, general manager of the Product Function Research Department, at ASICS said: “We believe the GEL-KAYANO 31 shoe not only provides the stability the shoe is famous for but also delivers a truly impressive level of comfort to help runners go further. We are also proud that the GEL-KAYANO 31 shoe continues to display its CO2e emissions, printed on its insole as 10.6kg per pair, which shows ASICS’ ongoing commitment to transparency regarding the CO2e emissions so that runners can feel confident about their choice of GEL-KAYANO 31 shoe.  

The GEL-KAYANO is a legendary running shoe for a reason, and we’re excited to see how fans of the series enjoy this added comfort when they try the shoe. Our hope is that it helps everyone feel comfortable, confident and uplifted.”

The GEL-KAYANO 31 shoe will be available for men and women from ASICS retail, online stores and specialists running outlets globally from 20 August 2024 for Rs 15,999.

To find out more about the GEL-KAYANO 31 shoe and the latest technologies, please visit asics.com.