MUMBAI: Infosys, a global leader in consulting, technology and next-generation services announced a strategic three-year partnership with the Australian Open on 10 September 2018.

The Australian Open, one of the world’s popular sports and entertainment events, has continued to evolve its digital experiences in recent years. 

Infosys CEO and MD Salil Parekh said, “This partnership is about creating new ways of experiencing the Australian Open. We’re really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played. This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda.”

Infosys, as the official digital innovation partner of the Australian Open, will leverage its expertise in emerging technologies like big data and analytics, Artificial Intelligence (AI) as well as Virtual and Augmented Reality (VR and AR), to provide unique, innovative and engaging experiences for fans. 

Australian Open tournament director Craig Tiley said, “Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world. We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.”