NEW DELHI: Tech employability incubator BridgeLabz has roped in cricketer Ravichandran Ashwin as its new brand ambassador. Ashwin will represent BridgeLabz in various capacities.

BridgeLabz founder Narayan Mahadevan said, “Our association with Ashwin goes beyond a simple brand endorsement. He is with BridgeLabz because he is truly committed to addressing the social problem that currently prevails. Ashwin believes that employability can be solved through experiential learning. Plus, the fact that he’s an engineer makes him sympathetic to the trials and tribulations of job seekers. To us, Ashwin symbolises grit, passion, and the willingness to experiment with a never-say-die approach.”

Ashwin said, “I am supporting the social impact that BridgeLabz is bringing by taking every engineer to a meaningful and gainful employment and make them part of a new age digital technology workforce that will keep them relevant for life. Being a cricketer, we try out and learn variations in nets guided by an experienced coach. In a similar manner, I feel BridgeLabz approach is a game changer of using experiential learning and job specific skilling by industry mentors to achieve 100 per cent employment. Hence being an engineer myself, I feel this is the best way to get to tech employment for all the job seekers.”