Mumbai: Imagine the audience being asked to doze midway during a concert. Although a swift departure from tradition, sleep concerts are becoming increasingly popular across the globe. These ‘sleep concerts’ are designed to curate an enriching and rejuvenating sleeping experience for the participants. In such concerts, falling asleep halfway through is not just acceptable – it's actively endorsed. Thus, in a bid to raise awareness around the importance of sound sleep and its impact on overall wellbeing while helping people overcome their sleep issues, Centuary Mattress, India's Sleep Specialist, proudly presents the country's largest qoolest Sleep Concert, a one of its kind sleep inducing event set to take place on World Sleep Day, 15 March 2024 in collaboration with Big FM.

Attendees will have the unique opportunity to unwind and rejuvenate to the tunes of Swaram Band, specially curated to induce deep relaxation and promote better sleep. Hosted in the vibrant city of Hyderabad, renowned for its rich cultural heritage, the event will witness the participation of hundreds of people in an immersive experience like never before.

Addressing the occasion, Centuary Mattresses executive director Uttam Malani said, “In the present day and age, the need to practice and inculcate good sleeping habits has never been greater. With the medical community and even PM Modi in his recent influencer congregation backing the claim that 8 hours of sleep is a minimum physical requirement for the body, our Sleep Concert marks an endeavor to raise awareness regarding sound sleep through the medium of music. By seamlessly blending music and relaxation, this World Sleep Day we aim to underscore the profound importance of quality sleep in nurturing our physical and mental well-being."

The attendees attending the sleep concert can expect a serene atmosphere by the lake with soft lighting and dreamy fog, creating an unforgettable sleep experience.