MUMBAI: Clevertap has partnered with global cloud communications platform Infobip to integrate Rich Communication Services (RCS) messaging into its omnichannel offering, promising a new era of dynamic, visually rich, and highly personalised brand-customer interactions.
With over 1.2 billion monthly active users across 60+ countries and Apple set to support RCS with iOS 18 the format is fast emerging as a game changer in digital communication, set to reach over 2 billion users by late 2025.
Through this collaboration, brands using Clevertap can now craft captivating RCS messages featuring high-quality visuals, carousels, and real-time, two-way interactions enabling more engaging conversational marketing and deeper customer connections.
“RCS represents the future of brand-customer interactions—dynamic, interactive, and personalised experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we’re empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realise this vision and ensures that businesses can continuously meet and exceed customer needs,” said Clevertap co-founder & chief product officer Anand Jain.
Beyond aesthetics, RCS ensures trust through verified brand identities and detailed analytics, such as read receipts and real-time feedback crucial for campaign performance and loyalty building.
With Clevertap’s platform, brands can further enhance RCS with, segment users and analyse behaviour using real-time, predictive insights, boost campaign success through AI-powered testing and iteration, integrate RCS with email, push, Whatsapp, SMS and more for seamless journeys, deliver tailored content using contextual and behavioural data.
Infobip chief alliances officer Veselin Vuković commented, “Our partnership with Clevertap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with Clevertap’s advanced orchestration and personalisation engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalised interactions that strengthen customer relationships and support long-term growth.”
This integration marks a major leap in digital communication, enabling brands to manage and measure their RCS campaigns effortlessly through one unified platform—turning every customer touchpoint into an interactive, meaningful experience.
