Mumbai: Colgate-Palmolive India indulged in a playful exchange alongside notable brands Jio and Swiggy, during the much-awaited Chennai Super Kings vs. Punjab Kings IPL match on 1 May. This delightful interaction, initiated on X (formerly Twitter), was a special serve to add to the ongoing Indian Sweets League campaign by Colgate-Palmolive India, promising an engaging experience for IPL fans and sweet aficionados alike.

As viewers held their breath wicket on wicket, the three brands engaged in an unexpected, witty banter that set the mood for the celebrations. This added a little fun and excitement to the game of cricket and fostered connections among fans of the Indian Sweets League and cricket enthusiasts.

Commenting on the Indian Sweets League, Colgate-Palmolive India EVP, marketing Gunjit Jain stated, “The last thing that millions of Indians put on their teeth is sugar, not toothpaste. This behavior gets heightened during the IPL season as Indians watch with rapt attention while munching on snacks, and ending it with a sweet celebration as their team wins the match. Our new campaign reminds IPL-loving Indians to enjoy cricket, but also protect themselves from cavities by taking a strategic time-out to brush their teeth at night.”

Catch Colgate’s “Indian Sweets League” every night during the IPL matches on JioCinema. Join in the fun, enjoy the matches, savour your favourite sweets, and remember to always end your day on a high note with a winning oral care routine.

Stay tuned for live updates and join the conversation on X (formerly Twitter) using the hashtag #IndianSweetsLeague.