MUMBAI: To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an opportunity to play to their hearts' content.

Designed by Social Kinnect  the campaign highlights the culture of sports that has been brewing in Mumbra and the way DBS Bank is helping in nurturing the same.

To make this campaign successful, DBS Bank has also invited people to become a part of the movement online and pledge their support in #SparkingTheFuture of kids.  Next month, DBS will light up an entire ground in Mumbra, to give the kids access to playground, even after the sun sets.

Social Kinnect COO Chandni Shah said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on-ground. The idea was to keep the campaign realistic by featuring kids who have been impacted and Sachin Tendulkar, who is one of the strong pillars of the campaign.”

DBS Bank marketing head Sheran Mehra said, “It all began when we at DBS Bank and Sachin came together to #SparkAPurpose. Sachin’s real-life mission is to facilitate play amongst children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports amongst kids and enable them to play to their hearts content.”