MUMBAI:  Deepti Sampat has officially transitioned to the role of vice president marketing  at Air India, following  the merger of Vistara and Air India. Her shift to Air India took place in November, but because this was not reported earlier, we are posting it now.

Having spent over five years at Vistara as VP-marketing, , Sampat reflects on her journey, expressing gratitude to her colleagues and the customers who supported the airline, helping build it into a strong brand within Indian aviation. She earlier  has had stints with Oberoi group, tripadvisor, Expedia, Talent Edge, and finally Vistara. In various roles.  

Sampat's rich educational background includes an MBA in marketing from the Indian Institute of Planning and Management, and a certificate in business strategy from the University of Virginia Darden School of Business. Her career trajectory spans multiple senior marketing roles, showcasing her expertise in driving brand strategy and customer experience in highly competitive markets.

Her tenure at Vistara was marked by numerous accolades.As she embarks on this new chapter at Air India, Sampat aims to leverage her extensive experience to enhance marketing initiatives and further elevate the airline’s service standards in the Indian aviation sector.

This new appointment emphasises Air India's commitment to strengthening its brand identity while integrating the values and services of Vistara into its operations.