MUMBAI: While leveraging influencers is a common practice abroad, India is still experimenting the various ways in which an audience can be tapped using influencer marketing. This is where we would like to bring your attention to Delhipedia!
This community engagement platform is an influencer for all brands which aim to reach out to Delhi’s audience. With an envious following of 600,000, Delhipedia has emerged as a key marketing partner for eight organisations in just two months. Delhipedia has positioned itself as one of the most appropriate platforms for brands to partner in order to drive their marketing and sales. Brands like Le Eco have launched key social media campaigns through Delhipedia, and travelled on the strength of its followers.
Delhipedia, the leading community engagement platform emerged as a key marketing partner for eight organisations in just two months. The online platform has already partnered with clients like LeEco for its campaign Festive Mirfie, the Green Wheels Bike Festival, Krackerjacker Karnival Delhi, Hindol Sengupta, author of The Modern Monk and Jeffrey Archer, author of the book 'This was a Man', to name a few. Delhipedia has successfully been able to promote these brands with key digital tools like online video stories, social media contests and announcements. With an envious following on social media platforms like Facebook, Delhipedia has positioned itself as one of the most appropriate platform for brands to partner in order to drive brand engagement and sales.
Elaborating on the successful partnership with Delhipedia, Le Eco marketing communications director Meera Krishnan said, “We were looking to drive a campaign activation encompassing social, offline activations and print for Mirfie – our unique version of a selfie contest. Delhipedia team worked proactively and ensured the deliverables and ROI far exceeded our expectations. The campaign was a huge success, and we experienced significant engagement among audiences, with a good number of entries for the contest and positive impact on brand image.”
Similar was the experience of Great Indian Literature and Film Festival (GIFLIF) co-founder Karan Kukreja, “For the promotion of GIFLIF, we were looking for a partner through which we could reach out to the Delhi’s movie lovers and literati. By partnering with Delhipedia, we were able to reach out to its nearly six lakh followers, which generated interest among many film and literature lovers, and led to a great response for the festival.”
“Delhipedia’s use of video content to draw audiences helped us build and grow community of followers, both during and post the event”, he added.
Delhipedia founder Arjun Pandey says, “We have seen tremendous demand for leveraging the close to six lakh strong Delhipedia community, consisting of Delhi’s internet elite.” Pandey added, "According to a recent data released by Oxford Economics, Delhi has India’s highest per capita income in India, pegged at Rs 2,80,000. This is about three times above the national average, and community engagement sites like Delhipedia offer a one-of-its kind interactive platform to reach out to the internet and e-commerce elites amongst them.
