NEW DELHI: Emami Agrotech Ltd, producer of well-known edible oil brand Emami Healthy & Tasty brings has launched in its latest variant of edible oil for the consumers. The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil offers a unique value addition of “immunity’ in edible oil for the very first time in India. 

The pandemic attack of the Covid2019 virus has exposed the vulnerability of humankind like never before. Building up immunity in the face of such public health concerns has gained immense relevance in a new normal world all over again.  The new variant from the popular brand Emami Healthy & Tasty addresses this basic need of a consumer to build immunity from within.

Emami Group director Aditya V Agarwal said, “There is a rising concern of family wellbeing in general in the post-Covid2019 world. Consumers are in search of food products and supplements to enhance their family’s immunity.   Amidst this, our Research & Development team has developed India’s 1st Immunity Booster Cooking Oil under the brand name of Emami Healthy & Tasty that promises to provide ‘Har Nivala, Immunity Wala’.

Emami has a legacy of deep consumer insight and offering product solutions for possible consumer need gaps and we believe that our target consumers would appreciate this product also which will help them to take care of their immunity derived from their daily & regular intake of food.”

Emami Group director Manish Goenka, commented, “We do strongly believe that Emami Healthy & Tasty Smart Balance Immunity Booster Oil will delight our consumers with both its immunity boosting properties and taste.  It is the first time that any edible oil in India is having 5 key immunity building nutrients together to make this variant a one-stop solution to good health.  Moreover, addition of Vitamin C, well known for its immunity building properties, in an edible oil is also the very first in the country.  Use of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will ensure immunity in every bite one takes.”