Mumbai: Foot Locker, a prominent name in sneaker culture, will inaugurate its omnichannel launch in India on 19 October, with Metro Brands operating physical stores and Nykaa Fashion managing the e-commerce business.
The first store, located at Select City Walk, will feature Foot Locker's Reimagined concept, offering an innovative retail experience for consumers and sneaker enthusiasts.
Alongside the physical store launch, Nykaa Fashion will provide an online shopping experience that mirrors the excitement of the in-store journey through its Foot Locker website and Shop-in-Shop on the Nykaa Fashion and Nykaa Man platforms. This digital platform aims to deliver a superior online shopping experience with a focus on convenience and personalisation.
Foot Locker India will connect youth, culture, and passion-driven communities. The brand ambassadors, known as Stripers, will be category experts who enhance the shopping experience and lead community programs.
Customer-centric initiatives, such as India's FLX(TRA) Rewards Program, will be part of the brand experience. Metro Brands and Nykaa Fashion will provide access to top sneaker and apparel brands, including Nike, Jordan Brand, adidas, PUMA, New Balance, FILA, Asics, New Era, and more. Customers can also personalise their sneakers at the Sneaker Hub and protect their footwear with sneaker care brands like Crep.
Commenting on the launch of India’s first Foot Locker store, Foot Locker, Inc Sr VP, strategic planning & growth Peter Scaturro said, “Bringing Foot Locker to India, via licensing arrangements with Metro Brands and Nykaa Fashion, is a pivotal milestone in our global expansion. India’s vibrant sneaker culture offers a unique opportunity for Foot Locker to become a leading brand in the market. With our Foot Locker Reimagined concept, we aim to elevate the sneaker experience by blending innovation and technology in an immersive environment. Together with Metro Brands and Nykaa Fashion, we’re thrilled to inspire and empower Indian sneakerheads to express their individuality and connect with the Heart of Sneakers.”
Metro Brands CEO Nissan Joseph said, "With India's athleisure market expanding rapidly, the strategic relationship between Metro Brands Ltd, Foot Locker Inc, and Nykaa is a huge step in leveraging this tremendous opportunity. The commitment to customers and community is deeply rooted in Foot Locker’s ethos, and with Metro’s deep understanding of Indian consumers, we are excited to shape the next generation of sneaker culture, making the shopping experience more conversational and enriching for sneaker enthusiasts.”
Commenting on the partnership, Nykaa co-founder and Nykaa Fashion CEO Adwaita Nayar said, “As the exclusive e-commerce platform for Foot Locker’s launch in India, we are thrilled to collaborate with such an iconic retailer that is revolutionizing the sneaker market. With sneaker culture gaining significant momentum in India, Nykaa Fashion is set to deliver a next-gen retail experience through our sophisticated digital platforms. Together, we are excited to create a seamless shopping journey that caters to the diverse and passionate sneaker community in India, bringing them closer to the global sneaker movement.”
