Mumbai: The Hershey Company announces its 2024 celebration of International Women’s Day with limited-edition HERSHEY’S Bars celebrating the impact of women and girls. The celebration expands onto digital platforms enabling consumers to recognize Sheroes who inspire them every day and illuminate their achievements; led by dedication of its brand name and packaging. The HerSHE campaign has been brought to life on bars in a new avatar with premium monocarton packaging, while leveraging HERSHEY'S Chocolate legacy.

“At Hershey India, we are excited to recognize the women who are uplifting our communities every day in multiple fields, through the HerSHE campaign again this year.” said The Hershey Company CEO Europe and World Travel Retail Niranjani C. “Using our iconic Hershey's Bar, our month-long celebration serves as a heartwarming reminder to connect with, honor and express gratitude towards the inspirational women who play an important role in our daily lives – on International Women’s Day and year-round.”, added Hershey India App- Human Resources Anubhati Kumar.