Mumbai: HYPHEN, a skincare solutions brand, born out of the dynamic partnership between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is setting new benchmarks in the skin care industry with its diverse product portfolio. To elevate skincare routines #BeyondBasic, the brand has now introduced its latest breakthrough in skin care - its brand new range of cleansers consisting of the Moisturising Creamy Cleanser and Oil Control Daily Exfoliating Cleanser. These unique cleansers are two-in-one products that not only cleanse the skin thoroughly but also hydrate it after being rinsed off.

Face cleansers are generally considered a “wash-off” product, with consumers often settling for basic or harsh cleansers that not only make the skin dry but also damage its barrier by stripping it of its natural oils, making it prone to environmental stressors. Furthermore, people do not indulge in enough cleansing or exfoliating excessively that their skin feels tight. However, the right cleanser is the first and foremost step towards a healthy skincare regime. Understanding its importance and recognising the need for cleansers that do not dry up the skin, HYPHEN has launched its line of Beyond Basic Cleansers to provide effective and gentle cleansing while nourishing and protecting the skin.

This newest range of cleansers is an instant upgrade. They are carefully formulated and packed with powerful ingredients that deeply cleanse the skin, control oil and hydrate the skin barrier. Suitable for all skin types and ideal for double cleansing routines, the products will also refresh the skin after make-up removal, leaving it squeaky clean with zero irritation. The range includes:

A.  Moisturising Creamy Cleanser

This gentle yet effective cleanser deeply cleanses the skin by removing dirt and impurities while moisturizing it. Formulated with -2 per cent (Ceramide + Polyglutamic Acid + Phospholipids), - 3 per cent Colloidal Oatmeal, and -1 per cent Biosaccharides, the cleanser maintains the skin’s pH barrier and nourishes it, leaving the skin feeling refreshed and hydrated.

B.  Oil Control Daily Exfoliating Cleanser

This exfoliating cleanser is specifically designed for oily skin. It effectively removes excess oil and dirt while gently unclogging the pores for a smoother, clearer complexion. The cleanser is infused with - 2 per cent AHA + BHA, -2 per cent Niacinamide, - 1 per cent Biosaccharides and -1 per cent Prebiotic Sugar to maintain the skin’s pH barrier, nourish it and promote healthier-looking skin.

HYPHEN co-founder & chief customer officer Kriti Sanon shared her excitement about the new range, saying, “I feel a face wash and a cleanser are probably the most underrated skincare products because everyone feels that they’re something you apply and wash off. So, it doesn’t matter which one you use. But actually, if you are not using the correct cleanser, it can really strip your skin of its natural oils. Hence, we have created two amazing cleansers. These cleansers have made a remarkable difference ever since I incorporated them into my skincare routine! They not only effectively clear the skin of impurities but also moisturize it - providing dual-action benefits in only one step! I’m excited to share this with our consumers and elevate their skincare experience to go #BeyondBasic!”

Here is the link to the video: https://www.youtube.com/shorts/0DIMfC5wC3Q

HYPHEN’s team believes in harnessing the power of nature and combining it with the potency of science to create skincare solutions that truly make a difference. The brand had recently launched the Retinal Reset Serum, a revolutionary skincare product that has garnered an overwhelming response, making it a favourite among consumers. This reaffirms HYPHEN’s commitment to delivering innovative and effective skincare solutions.

The Beyond Basic Cleansers are now available on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. Embrace the next level of skincare and go #BeyondBasic with HYPHEN!

Key Highlights:

1.    HYPHEN introduces a breakthrough range of cleansers designed to elevate skincare routines beyond the basic
2.    The cleansers combine the power of natural ingredients with advanced scientific formulations to provide      effective and gentle cleansing while nourishing and protecting the skin.
3.    The range includes the Moisturizing Creamy Cleanser and the Oil Control Daily Exfoliating Cleanser, each formulated to address specific skincare needs and provide dual-action benefits.
4.    The Beyond Basic Cleansers are now available for purchase on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.