MUMBAI: In less than three months LeEco formally entered into India, the company crossed another milestone in its journey to become top three mobile players in the market. LeEco bagged the "Most Promising Smartphone Brand" award in the TeleAnalysis Customer Satisfaction Survey on 17 March in New Delhi, India.
The award was based on an extensive nationwide survey conducted by TeleAnalysis in the last three months. Sample size was around 12,000 with 3,000 consumers from each zone -east, west, north and south.
The results of the survey proved that consumers appreciated LeEco’s brand as well as its products. And the award is a testimony of the consumers’ faith in LeEco's products.
This is not just another feather in LeEco's cap as the company has not only managed to pip ahead of other established brands in this cluttering market, but also been able to generate a loyal and a reasonably large clientele base within a short span of time. The brand recognition is a no mean feat considering that the mobile phone maker entered the Indian market only a couple of months ago.
The "Most Promising Smartphone Brand" award was given to LeEco by Anupam Shrivastava, Chairman and Managing Director, BSNL at the TeleAnalysis Device World 2016 conference held at New Delhi on March 17.
Around 250 people from Telecom industry including high-profile speakers from various smartphone and telecom companies like Samsung, Reliance Jio, Motorola, Micromax, huawei, and Intex as well as from government agencies participated in the TeleAnalysis Device World 2016.
LeEco had recently offered an exchange offer for 2 days on E-commerce site, Flipkart, for buyers to grab on the exciting offers. Of late, LeEco days on E-commerce portal, Flipkart have become blockbusters in the mobile phone industry.
LeEco has launched two phones in India - Le 1s and Le Max. Within only February, LeEco had sold more than 200,000 Le 1s, the flagship killer device in India, making several industry records concerning flash sale quantity and time.
The company is planning to embed different types of contents to its Superphones and offer it to the phone buyers on a platter. This initial "Device+Content" strategy adopted by LeEco in the world's second largest smartphone market has already garnered rave reviews starting from bloggers and gadgets freaks to common buyers.
