MUMBAI: Rev your engines because Maruti Suzuki has just turned up the heat on the roads with the launch of its “More Power to Your Play” campaign for the Brezza. Starring none other than Indian cinema Gen Z sensation Kartik Aaryan, the campaign promises a heady mix of style, power, and unmissable swagger.
With over 12 lakh units sold, Brezza reigns supreme as India’s highest-selling compact SUV, and now it’s back with a bang to showcase why it’s the go-to choice for those who live life on their terms.
Aaryan, thrilled about his association with the Brezza, shared, "The Maruti Suzuki Brezza perfectly mirrors the spirit of today's youth who believe in making their own rules. What drew me to this campaign was how authentically it captures the pulse of young India. The powerful 1.5L engine combined with features like HUD display, 360 view camera, 6-speed automatic transmission with paddle shifters, etc makes the Brezza a perfect partner for those who love to live life in their own style. The campaign's essence, 'More Power to Your Play,' truly resonates with my belief in living life authentically."
Maruti Suzuki India senior executive officer, marketing & sales, Partho Banerjee added, "We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan's dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories."
He further added, "Since its inception, Brezza has established itself as India's Highest selling compact SUV1 with over 12 Lakh units sold. Notably, over 36 per cent of our customers are first-time buyers, demonstrating Brezza's strong appeal and value proposition among young aspirational Indians."
The Brezza isn’t just any SUV—it’s a tech powerhouse. Highlights include:
. 40 connected features to keep you in sync with the road and beyond.
. SmartPlay Pro+ infotainment system for an immersive experience.
. 360-view camera and head-up display for an edge in city or off-road adventures.
. Electric sunroof because, hey, who doesn’t love a bit of sunshine?
And let’s not forget the driving options: 6-speed automatic transmission with paddle shifters or a smooth 5-speed manual transmission.
If you’re thinking, “Isn’t this just another car ad?”, think again. This campaign merges high-energy visuals with compelling storytelling, showing Aaryan in his element—confident, playful, and ready for adventure. It’s like an Indian cinema blockbuster but with horsepower.
This integrated campaign will roll out across TV, digital, outdoor, and social media, ensuring the Brezza’s bold personality reaches every corner of the country. And with over 36 per cent of Brezza buyers being first-timers, Maruti Suzuki is betting big on this SUV to continue redefining the compact SUV segment.
The Brezza promises more than just power—it’s your ticket to style, adventure, and tech-savvy drives. So, are you ready to give your play some power? The Brezza sure is.
