MUMBAI: Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It is also the India’s first Inverter fan that ensures 40 per cent energy savings in comparison to ordinary fans.

The new TVC features Orient's long-standing brand ambassador MS Dhoni. As per the brand, it follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design, aerodynamic blades, telescopic adjustable mounting, integrated underlight, and PU paint with superior hydrographic finish and unique power saving inverter technology.

Talking about the newly launched TVC, Orient Electric Ltd head brand and corporate communication Anshuman Chakravarty said, “Aeroslim is world’s slimmest smart fan loaded with umpteen features and Inverter technology for saving energy. It can be controlled by the Orient Smart App or via voice commands using Alexa and Google Assistant. Our 360-degree marketing campaign for Aeroslim kicks in from today, starting on social & digital platforms eventually leading to a full-fledged campaign by February.  I am sure that our TV ad, featuring beautifully composed jingle and visuals, will capture the audiences’ attention and create a lot of excitement. We have also worked out a robust TVC campaign flanked by print & cinema.”