MUMBAI: If your morning fix is stuck between a scoop of protein and a shot of espresso, here’s a newsflash you’ll actually want to digest. Myprotein has teamed up with Keventers, the dessert kingpin known for milkshake mayhem, to launch Coffee Impact Whey Protein—a collab that hits the sweet spot between fitness fuel and frothy indulgence.

The announcement dropped in Mumbai on 3 April 2025, and true to its spirit, the launch wasn't just a product drop—it was a flex. Myprotein brought its fitfam to Keventers' Powai store on 26 March, calling on gym rats, shake chuggers and coffee lovers alike to spill the beans on what makes a ‘perfect match’.

Naturally, the answer was caffeine plus protein. Duh.

Myprotein ambassador Chetan Tambe, the kind of guy who can probably deadlift your insecurities, showed up to share his routine, chat with fans and introduce the blend that might just caffeinate your cardio.

"This special campaign celebrates unique matches in the everyday life of our consumers, be it with a person, experience, or health," said Myprotein India regional manager Sudeshna Saha. "Through this collaboration, we are bringing a health-conscious offering to the coffee lovers who want to indulge whilst sticking to their fitness regime. With the introduction of Keventers Coffee, we have two Keventers flavours, including the popular chocolate hazelnut, especially curated for the Indian audience."

For those who treat cheat days like urban legends, this collab lets you indulge with purpose. The new flavour joins Myprotein’s premium lineup on its website, and you’ll find it at select Keventers outlets, making this the rare milkshake that doesn’t wreck your macros.