Mumbai: playR, a brand that has consistently upheld the philosophy of "Encouraging a healthier, meaningful life through sports," has announced its latest range of innovative sports apparel. Since its inception, playR has been committed to keeping the player first, creating products and services that enhance the health, meaning, and pleasure of everyday life.

"Our goal has always been to integrate sports into daily life, work, and our way of living,” said playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja. "By combining our expertise and innovative ideas, we have developed apparel that not only meets the high demands of athletes but also promotes a healthier lifestyle for everyone."

playR’s new collection includes a diverse range of sports apparel such as T-shirts, polos, jackets, shorts, tracksuits, lowers, and socks. Each product is designed with the utmost care and attention to detail, ensuring maximum comfort and performance. The products embody the perfect blend of technology and style, providing athletes with the infrastructure and support they need to excel.

In addition, playR is the official merchandise partner of several leading Indian Premier League (IPL) teams, including Chennai Super Kings, Mumbai Indians, Knight Riders, Rajasthan Royals, and Punjab Kings. Fans can now purchase apparel supporting their favorite teams, ensuring they can show their allegiance in style.

The Indian sports equipment and apparel market is projected to reach over $40 billion by 2027. playR is poised to be a leading provider in this rapidly growing market. Its focus on quality and innovation positions the brand to take India to a global stage, driving economic and social development.