MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

As a part of the campaign, the cinema chain will encourage masses to abandon private vehicles and commute by public transport with the support of various brands. Celebrating ‘The Commuter Day’, restaurants like Pop Tate’s, Timbuctoo, Urban Tadka, Urban Street Café and Ooo La La have come on board to uphold the cause. These restaurants will be offering  a minimum of 15 per cent discount to all those who show their commuter tickets (tickets/passes of bus/ train/metro).

The campaign is in sync with the  latest Hollywood release of Liam Neeson action thriller The Commuter that is scheduled to release on 19 January 2018 in India. 

PVR Pictures CEO Kamal Gianchandani says, "Through #BeTheCommuter campaign we aim to encourage all Mumbaikars to restrict use of their personal vehicles and instead commute via public transport in order to have cleaner air. We are hopeful to get maximum support from Mumbaikars for this cause.”

“We at PVR Pictures are grateful to all the brands that have come on board and extended their support to our initiative,” he concludes.

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