MUMBAI: Rainshine Entertainment, a newly formed media and entertainment (M&E) company announced its first three investments today as it acquired significant stakes in Culture Machine, Weirdass Comedy, and Kinsane Entertainment.

Founded by entrepreneur and tech investor, Neeraj Bhargava, founder of Zodius Capital, co-founder of NYSE-listed WNS and a former McKinsey & Company partner, the company aims to acquire majority or high minority stakes in digital entertainment companies and work closely with them to build iconic content brands for both Indian and global audiences.  

Commenting on the creation of Rainshine Entertainment and the three deals, Rainshine Entertainment chairman and CEO Neeraj Bhargava said, “Rainshine will be a key developer of talent, content, and platforms in digital entertainment, an industry ripe for rapid growth and disruption.  We are delighted to partner with Sameer Pitalwalla, Vir Das, and Kurt Inderbitzin along with their respective teams at Culture Machine, Weirdass Comedy, and Kinsane Entertainment, invest in the businesses and help them build iconic and enviable content brands.  We are currently assessing several deals and will add 3-4 acquisitions in the near future to comprehensively address our targeted genres and build a new industry leader.”