MUMBAI: The Superbrand’s SuperStartUps Awards has met with an overwhelming response. The organisers are having to close entries early on 11 November.

“The response we got was phenomenal, but most of the entries till now are from later-stage startups” said Shivjeet Kullar, Council Leader “We’re looking for the younger ones, the different ones, the brave ones, the ones who may have launched only a few years back but feel they can take on the world.” To this he adds “since the entry is free anyway, there’s only a fee when they win, it becomes an investment – to be recognized by the world!”

For over 20 years, Superbrands has been the definitive honour for top brands across the world. From Australia to Argentina, Germany to Ghana and UAE to USA in over 50 countries over the globe, Superbrands has been the ‘Oscar’ of the business world.

The SuperStartUp Council in India, led by legendary brand-builder turned online entrepreneur, Shivjeet Kullar, who has over 100 national and international awards to his credit, also features Make My Trip founder Deep Kalra, Sanjiv Bikchandani – the poster boy of the Internet world, Lightbox founder turned VC Sid Talwar, Prahalad Kakkar - India’s top Ad Film Maker, and Weber Shandwick CEO Valerie Pinto.

Samir Ahluwalia ex-CEO – Content Zee Media, who has just launched his start-up, says ‘we might not be the biggest start up, but we believe in our idea and our site, so we are entering and since these awards will be judged by the public we have as much a chance to win as anyone else.’ Adding to this thought, Shubho Sengupta, noted Internet evangelist and founder pinkshastra.com says ‘quite frankly it’s an investment. You only pay any fees if you win, and if you do – you immediately stand out from everyone else looking for recognition and investors!’

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