Mumbai: Sonata, a renowned name in the watchmaking, is excited to announce the debut of its newest sub-brand, Poze. Aiming to capture the essence of contemporary fashion, Poze is designed with the modern youth in mind, offering a range of watches that complement their online persona and everyday style.

Poze’s first line is a celebration of style and variety, crafted to suit both men and women who are actively seeking to elevate their fashion quotient. The collection is a reflection of today’s contemporary fashion, offering timepieces that add a touch of sophistication and trendy appeal to any outfit. 
To kick off the sub brand launch, Sonata collaborated with the creative minds at DDB Mudra Group, a marketing and branding agency, to produce a captivating campaign film titled "What's Your Poze?" The film not only showcases the unique charm of Poze watches but also invites individuals to explore their personal style and express themselves through the brand's distinctive timepieces.

“At Sonata, we are dedicated to bringing the latest in fashionable timekeeping to our discerning customers. With Poze, we continue this tradition by offering a range of watches that are as much about making a personal style statement as they are about timekeeping. We invite the youth to define their style statements with Poze’s stunning selection, available at price points that make fashion-forward timekeeping accessible to everyone,” said Sonata marketing & product head Prateek Gupta.