MUMBAI: Changing the way cricket fans experience VIVO IPL, Star India has added one more feather to its cap by re-imagining out-of-home (OOH) display in India. Star India’s spectacular 2D projection experience gracing Urmi Estate at the heart of Mumbai is a first of its kind projection, marking the debut of large-scale OOH projections in India.

With this initiative, Star India has added a fresh perspective to VIVO IPL by giving fans a chance to be a part of a larger than life immersive experience for the tournament. Modern Stage Services planned and executed the campaign for this initiative. 

Urmi Estate, which is Star India’s headquarters, is being transformed into a canvas with a spellbinding light show to promote VIVO IPL. Rich and vibrant, red and blue visuals depicting team players were projected onto Urmi Estate with the help of an array of projectors installed in a specially built control cabin situated about 300 feet away from the projected surface. The projectors will be in portrait mode with the visuals measuring 140 feet long and 180 feet high which can be fully enjoyed by thousands of onlookers in the sports capital of Mumbai. 

The projection is the first of many adorned by Urmi Estate which will be updated daily. 2D interactive images promoting daily match tune-ins with respective captains displayed, match statistics and exciting trivia related to the tournament will be highlighted.