Mumbai: South Asia’s pre-eminent awards for Creativity, Media and Communication, ABBY’s has joined hands with The One Show, the globally prestigious award program in advertising, design and digital marketing worldwide, thereby sharing the stage with other global and regional award platforms.
The association seeks to create a new gold standard in recognising and awarding the region’s best creativity by bringing global standards of judging, jury selection and transparency to the established Indian Awards brand.
The One Club for Creativity CEO Kevin Swanepoel said, the One Show is committed to raising the bar on creative judging standards all over the world. “With India already a rising new global creative powerhouse, the Abby Awards will further add shine to a very respected domestic creative program,” he said.
The One Show’s Gold Pencil, which is regarded as one of the top prizes in the international creative industry for over 40 years, has a rich legacy of honouring some of the most ground-breaking ideas, created by some of the most remarkable minds in creativity across the globe.
This year’s Abby’s will be a part of the Goafest in partnership with the AAAI and will mark the thirteenth Abby Award after a break of the last two years due to the pandemic.
Elaborating on the association, The Ad Club president Partha Sinha said, “Abby’s has been India’s mainstay for 56 years when it comes to recognising creativity & innovation across the communication industry. We wanted to add more heft and give Abby’s a place on the global stage it so well deserves. The association with ‘The One Show’ will enhance our judging standards to match global best practices, help in the selection of juries and raise levels of transparency in the entire awarding process”.
The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh and Pakistan and has been doing so since 2004. In keeping with contemporary trends, the Abby’s will include categories such as Direct, Design, Digital, Mobile, Technology, Still Craft, Digital Craft, Radio Craft, Video Craft, Brand Activation & Promotion, Branded Content & Entertainment, PR, Broadcaster and Publisher.
The Awards Governing Committee for ABBY’s Awards includes eminent industry names such as Havas Group India Group CEO Rana Barua, (AGC Chairman), Goafest Organising Committee chairman & Another Idea founder Jaideep Gandhi, Times of India president Partha Sinha, IPG Mediabrands CEO-India Shashi Sinha, Publicis Groupe CEO South Asia Anupriya Acharya, Madison Communications chairman and managing director Sam Balsara, GroupM Media (India) CEO-South Asia Prasanth Kumar and FCB Group India Group Chairman & CEO Rohit Ohri, among others.
The list of international judges will be announced by One Show after the process of selection of both Indian and international jury will get initiated.
