MUMBAI: Modern lifestyle and unsustainable development patterns place increasing pressure on our planet Earth. In our drive to automate and go digital, we have forgotten that our sole home in the entire Universe is vulnerable to technologies that are harming its environment.
Every year on 5 June, World Environment Day is celebrated in a bid to make people more mindful about the environment. The theme this year was 'Reimagine. Recreate. Restore' and its focal point is ecosystem restoration- meaning to prevent, halt and reverse the damage- to go from exploiting nature to healing it. Resetting our relation with nature is essential for a sustainable pandemic recovery and a healthy planet for our future generations. Keeping this in mind, brands stepped forward to spread awareness.
Godrej Appliances
The consumer durables brand unveiled its latest digital campaign #HumSabKaGhar (our one home) encouraging people to preserve planet Earth. Building on its commitment towards sustainability, the brand encourages its digital audiences to adopt a nature-first approach. The video is aimed to persuade the audience that individual efforts, like choosing eco-friendly appliances, can bring about a real change.
Kansai Nerolac Paints
“VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.”
VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.#Nerolac #ColoursThatCare #WorldEnvironmentDay pic.twitter.com/X0fnt3dvL9
— Nerolac Paints India (@Nerolac_Paints) June 5, 2021
Medtronic
The medical technology and solutions provider gave people a timely reminder that it’s not too late to choose our future wisely: “It's time we pause, reflect, and restore our ecosystem. This #WorldEnvironmentDay let's join hands to ensure we do our bit in protecting our environment.”
Happy Dent
The chewing gum brand known for its sparkling teeth commercials released a campaign along similar lines with a powerful message for the environment. “Because all it takes is a small effort to make a BIG change!
This World Environment Day let’s pledge to be more mindful in using our natural resources.”
ICICI Lombard
The insurance brand reminded people that we can live happily and in peace only when the environment is in good health. It is our responsibility to ensure that the environment is always flourishing. This World Environment Day make a promise to start doing your bit. #NibhayeVaade
Bisleri
India’s plastic pollution poses a formidable challenge to the environment. The country generates tonnes of plastic waste each year, of which only 60 per cent is recycled. The remaining 40 per cent ends up in landfills or as pollutants in streams or groundwater. As the country’s leading bottled water brand, Bisleri has launched India’s first clean plastic segregation and collection centre at Marol, Mumbai, as a part of the company’s ‘Bottles for Change’ programme. The programme initiated in 2017 is aimed at creating awareness among consumers about proper methods of plastic waste disposal. Since its inception, Bisleri has been able to recycle more than 6,500 tons of plastic.
