MUMBAI: It’s brewing up new flavours for its bubbly and frothy beer. India’s largest beer maker United Breweries Limited (UBL) and part of the Heineken, has expanded its Kingfisher brand with the launch of Kingfisher Flavours, featuring two unique variants: lemon masala and mango berry twist. Inspired by the vibrant energy of Indian street culture, these new flavors aim to redefine the beer experience in the flavored beer category.

The Kingfisher Flavours range merges innovation with consumer preferences for premium beer experiences, appealing particularly to a younger demographic seeking bold and unconventional tastes.

UBL  chief marketing officer Vikram Bahl  stated: “With Kingfisher Flavours, we’re tapping into India’s vibrant street culture and reimagining it to resonate with GenZ consumers. These flavors celebrate local ingredients and the spirit of experimentation.”

Currently available in Goa and Daman, Kingfisher Flavours plans to expand to other regions soon, offering more consumers a taste of this innovative product line.

The launch event in Mumbai featured live performances and merchandise unveilings from artists including Karan Kanchan, Yung Raja, and Rhea Chakraborty, further amplifying the celebration of local culture and creativity.