MUMBAI:  VIP Clothing has launched its new premium innerwear range, Frenchie X, at Intimasia 2025, one of the sector's most anticipated trade exhibitions.

The legacy brand showcased the collection through a choreographed fashion show at Yashobhoomi in Dwarka, New Delhi, before industry leaders and fashion specialists. The company plans a phased rollout across major Indian cities following the initial debut.

Initmasia 2025 brought together over 300 prominent brands, retailers and distributors from the innerwear, comfortwear, swimwear and sportswear industries.

VIP Clothing chairman and managing director Sunil Pathare described the launch as "a testament to our vision for the future. With Frenchie X, we are pushing the boundaries of design, innovation and comfort, setting new benchmarks for the industry. Our focus remains on elevating the innerwear experience and ensuring greater accessibility to our premium offerings."