MUMBAI: VLCC, a leader in beauty and wellness industry in India, has announced the roll-out of its innovative “The Beauty-Full Month” campaign to celebrate womanhood across India. This multi-media marketing communications campaign, rolled out for the month of March 2017, aims to applaud the distinctiveness and beauty of every woman. The campaign is live on the company’s website, and its social media channels including Facebook, Twitter, Instagram and will also be supported with consumer engagement initiatives on-ground as well as print advertising. As a part of the campaign, VLCC is providing up to 50 per cent discount on specific services on a particular day.

Conceptualized in-house, basis research and insights, the campaign around the Beauty Services offerings by VLCC, is primarily designed to reach out to women across all age groups. The campaign will run for the entire month of March where each day is dedicated to celebrate the 31 beautiful attributes of a woman. To complement each attribute, 31 different services, one for each day, are being offered at all VLCC Wellness Centers across cities in India.

VLCC founder Vandana Luthra said, “Since no two women are the same, the beauty and wellness treatment offered should be tailor-made to celebrate their uniqueness. This campaign is our token of gratitude to all the wonderful women who make this world a better place. This is a unique campaign wherein we are extensively using digital as the lead medium to connect with our consumers."

The campaign is supported by online promotions and contest, on-ground activations, bloggers and influencer engagement, across the month. VLCC is promoting this campaign across multiple digital formats using native stories, banner advertising, video promotions etc. Additionally, Facebook Live sessions are being conducted around the theme of the week, to increase consumer engagement.