MUMBAI: Western Union, a global payment and money transfer services company, has become the ‘official principal partner’ and the ‘official money transfer partner’ of Liverpool FC.

The two will also become the Club’s first-ever official Shirt Sleeve sponsor with the Western Union logo appearing on LFC shirt sleeves.

Western Union’s president of global payments Jean-Claude Farah says, “This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans."

Liverpool Football Club chief commercial officer and managing directorate Billy Hogan says, “Through this partnership, we want to create new experiences and opportunities for our fans."