NEW DELHI: Ed-tech platform Talentedge has appointed Abhinav Upadhyay as its chief marketing officer (CMO). He will be responsible for handling all aspects of the brand and product marketing besides changing the way Talentedge drives transformation within to create impact outside amongst its audience and learners.
Upadhyay brings with him nearly two decades of experience as a growth and marketing advisor as well as a business and marketing leader across sectors. Talentedge was the first to introduce “Live & Interactive learning” in the higher education and executive education space in India. With deepening internet penetration and the new National Education Policy creating a huge opportunity for Talentedge, the company is looking to bolster its leadership team and Upadhyay’s appointment is a step in that direction.
“I am thrilled to partner Aditya and the entire Talentedge team to drive the vision of creating the most powerful brand in the higher education space from India,” said Upadhyay. “The opportunity to build the Talentedge brand while leveraging technology as an enabler and work with a great team on a mission to drive outcome based education is going to be extremely challenging but rewarding at the same time. I look forward to a journey of unprecedented growth for Talentedge.”
An alumnus of Mudra Institute of Communications Ahmedabad (MICA), Upadhyay won the MICA bronze medal for academic excellence after graduating in business administration. He is known for his transformational leadership for brands, products and businesses across a wide range of industries like telecom, remittances, foreign exchange, prepaid cards, online forex, education and ed-tech.
Upadhyay has also been an entrepreneur and a growth and marketing consultant for various companies. He has also authored many articles around technology, digital, marketing and growth.
Talentedge CEO & MD Aditya Malik said, “I am delighted to have Abhinav at the helm of our brand and customer experience efforts and am confident that his experience in building brands, driving growth and creating a superior customer experience is going to be a huge asset for Talentedge as we build the future of higher education and career development in India.”
