MUMBAI: Aviva Life Insurance has launched a new brand campaign Hello, Life. Hello, Aviva. The campaign reaches out to everyone with a clear message to welcome life with all its surprises, detours, challenges. The campaign emanates from Aviva India’s new brand purpose, i.e., “With you today, for a better tomorrow” and emphasizes the fact that Aviva enables customers to be prepared for a better, brighter and more prosperous future. And this further reassures customers that as a trusted partner, Aviva is proud to stand with them in their time of need.
According to the FY18 annual report by Insurance Regulatory and Development Authority (IRDA), at 3.69 per cent, the insurance penetration in India continues to be one of the lowest globally. Aviva India’s new campaign, Hello, Life.Hello Aviva engages with millennials to help them understand the purpose of life insurance cover and, thus to help them start their financial journey. The campaign is aimed at inspiring people to have a good financial plan in order to make every kind of dream a reality, whether it is a child's education or marriage, one’s own retirement or aged parents’ security, or even growing one’s own business and more.
Aviva Life Insurance chief customer marketing digital and IT Officer Anjali Malhotra said: “Aviva India has always brought a fresh perspective towards life insurance. We believe that the idea of life insurance must resonate with positivity and confidence to help customers face life and its surprises with good, sound financial plans. Hello, Life. Hello, Aviva is our endeavor to trigger this important, but oft-ignored thought among millennials. This campaign will help them recognize the significance of starting their financial journey at whatever stage of life they may be at, as they say, Hello to Life and to Aviva.”
The 360-degree campaign has been conceptualized and created in partnership with Creativeland Asia, the on-record creative agency for Aviva India. So far, the campaign has witnessed on Aviva’s owned social media channels, i.e., Facebook, YouTube, Twitter, and Instagram along with OOH and radio, etc.
