MUMBAI: In a move that promises to revolutionise its online presence, Rushi Ventures Pvt Ltd (RVPL) has joined hands with C Com Digital, a global full-service techno digital marketing agency. The partnership will drive digital transformation across RVPL’s diverse food and beverage portfolio, including celebrated brands Rushi Fudzs, Mumbai Bowls, and Say Yummee.

From its humble beginnings in 1993 as ‘Udipi Refreshment’, founded by Sham Shinde, RVPL has grown into a multi-brand enterprise. Now under the leadership of Siddhartha Shinde, the company blends a legacy of excellence with a flair for innovation. C Com Digital will spearhead digital campaigns, social media management, and strategic print marketing to amplify RVPL’s reach and resonance across Mumbai and Thane.

Here’s a quick rundown of the brands set to sizzle in the spotlight:

. Rushi Fudzs: A tribute to Mumbai’s soul food-think vada pav and dabeli with a dash of modern charm.

. Mumbai Bowls: Customisable meals in a bowl, curated for the Gen Z crowd and corporate hustlers.

. Say Yummee: A vibrant QSR offering everything from pav bhaji to pasta, created to delight Millennials and Gen Z alike.

Each brand brings a unique flavour to the table, and C Com Digital’s job is to ensure they shine brighter in the crowded F&B market.

RVPL’s MD, Siddhartha Shinde expressed his enthusiasm for the collaboration, "At RVPL, our journey has been fuelled by a passion for food, a legacy of excellence, and a belief in constant innovation. Partnering with C Com Digital marks a new chapter, allowing us to engage with audiences in meaningful ways. Their expertise will be pivotal as we expand our footprint and bring our unique offerings to more customers."

Meanwhile, C Com Digital founder & director Chandan Bagwe shared his vision, "Rushi Ventures is a remarkable blend of legacy and modernity in the F&B space. This partnership is an opportunity to craft dynamic, data-driven strategies that will elevate their brands, ensuring they stay relevant and top-of-mind in an increasingly digital world."

C Com Digital’s strategy will focus on expanding brand visibility, boosting customer engagement, and data-driven storytelling.

Through creative campaigns, precision targeting, and relentless innovation, C Com Digital aims to establish RVPL as a leader in the F&B industry. With a legacy that began in 1993 and a vision that looks far into the future, the partnership is set to cook up something truly spectacular.