Mumbai: Crompton Greaves Consumer Electricals has appointed Preetika Mehta as head of digital marketing, according to her recent LinkedIn update. 

In her new role, she will lead digital and e-commerce marketing initiatives across business segments. Mehta is a digital marketing professional with over 13 years of experience across media sectors including digital, print, radio and industries such as BFSI.

She was previously associated with Godrej Consumer Products for five years where she led the digital marketing for its brands across categories like personal care, home care, detergent and key organisation level initiatives. 

Earlier, she had stints at Yahoo, Network18 Media and Investments (Forbes India), Radio Mirchi and American Express.