MUMBAI: Cheetah Ads, a mobile advertisement platform of Cheetah Mob, has been awarded as the Best Mobile Marketing Platform of 2017 by Digiday Signal awards.

Cheetah Mobile will be honored alongside other Digiday Awards winners in a ceremony in New York City in November, 2017.

Cheetah Mobile GM ad sales APAC Morden Chen said: “Our innovative app has the power to transform ads into experiences that are desirable and a delightful for users and brand advertisers.

Cheetah Ads received this award for their successful campaigns for Samsung on the occasion of Flipkart’s Big Billion Day sale, by creating 0.5 million page visits. The other campaign was for Bollywood comedy film Jolly LLB 2, to create a huge buzz on the day of its release and generate high CTR using the ad platform of Applock. AppLock ads offer a wide range of creative possibilities, providing brands with an interactive way to increases brand awareness like providing vertical video, GIF, full-screen and half-screen formats. With 400 million daily impressions worldwide (40 million US), AppLock allows brands to reach the right audience, at the right time, in the right format.

Cheetah Ads offers diverse, global reach with over 600 million users from 200+ countries across Cheetah Mobile's owned and operated inventory, including News Republic, Live.me, Clean Master, and CM Security.

The Digiday Signal Awards honors the technology platforms that brings efficiency, effectiveness, and creativity to the media and marketing processes for brands, agencies and publishers. Digiday honors the best marketing and advertising technology, from publisher-centric tools to analytics dashboards for digital platforms.