Mumbai: Rickshaw Communication & Design has bagged the creative mandate of ETV Marathi following a multi-agency pitch.

They have been awarded this business on their strategy and creative strengths which were innovative and compelling, according to a statement.

The agency will be responsible for devising campaigns for ETV Marathi that will cover outdoor, print and radio. It has already started work on a 360 degree marketing campaign for two new non fictions shows that will soon launch on ETV Marathi.

Rickshaw Communication & Design founder and creative partner Suhas Parab said, "This win is going to be a challenge and equally good opportunity for the team at Rickshaw to explore the creative lengths for the pioneers of Marathi general entertainment. This account gives us an opportunity to get closer to the consumer of this genre and design campaigns that are more personal, effective and captivating. This is just the sort of work that we at Rickshaw enjoy doing."

Some of the other brands that Rickshaw Communication & Design has worked on are Mahindra Automobiles, UTV Stars, UTV Bindaas and Phoenix - Palladium Mall.