MUMBAI: The leading customer engagement platform, Exotel, has onboarded Udit Agarwal as vice president and global marketing head. He will be responsible for strategic and tactical marketing. Exotel is on a hyper-growth strategy drive and plans to hire 700 new employees this fiscal year.

Prior to joining Exotel, he was associated with the automation company UIPath as director of marketing and demand generation.

He brings on board an experience of two decades. Over the years, he has been associated with various companies leading some of the key roles. He has worked with autodesk for seven years, where he joined the marketing operations specialist and was elevated to India lead of SMB and volume marketing.

Speaking on his role, Agarwal said, “Engaging customer conversations are at the centre of building successful businesses. As more consumers get digitised, technology acts as a key enabler in unifying and humanising engagements at scale. The global CPaaS (communication platform as a service) and UCaaS (unified communication as a service) market is expected to grow at a CAGR of 25-35 per cent to $200+ billion by 2027."

"And Exotel coming together with Ameyo (contact centre platform) and Cogno AI (conversational AI platform), is poised to disrupt the industry with the robust integrated customer engagement platform over the cloud with connected data insights for enterprises. There is a huge opportunity to help enterprises move into the next era of digital connected communications, and I am excited to be here driving this growth,” he added.