MUMBAI: Lowe Lintas India has elevated its chief operating officer, Fali Vakeel, to vice chairman.

Vakeel will continue to be based in Mumbai and his new role comes into effect immediately.

Lowe Lintas CEO Joseph George said, "Fali was an obvious and easy choice. His personality, experience and fierce bias for the agency‘s well being will now play an even more pivotal role in helping us chart the future of this agency."

Prior to joining Lowe Lintas, Vakeel worked in London at JWT and McCann for over eight years and has now been with the organisation for over two decades. He has worked out of the agency‘s Mumbai as well as Bangalore offices.

Chairman and chief creative officer R Balakrishnan (Balki) adds, "Fali introduced me to Lowe Lintas and he is one of the prime reasons why I am here. At Lowe Lintas, the combination of wisdom, irreverence and commitment means Fali."