Mumbai: Eros Media World Group CEO Pradeep Dwivedi has been re-elected as the VP and area director for the International Advertising Association (IAA) APAC region for 2022-24. He will continue to be a member of the Global board of directors. This was announced in a communication by IAA World Board elections committee chairman Heather Leembruggen.

A senior media industry professional with nearly three decades of experience in advertising, media, telecom & technology, banking & financial services, and automotive sector businesses.

Pradeep Dwivedi is currently vice president and director of the IAA India chapter.

He currently also serves as a managing committee member of The AdClub of India (TAC), co-chairperson of Effie Awards India organised by TAC, member of the CII national committee on media & entertainment, member of the media & entertainment committee of the Bombay Chamber of Commerce and Industry, and additionally as an honorary member of the IBG Chamber of Commerce.

Pradeep Dwivedi said, "I am truly humbled and honoured by the faith reposed in me by APAC chapters and the Global Board. I must thank Ramesh Narayan for setting the stage as my esteemed predecessor in leading IAA APAC wonderfully during the previous tenor and Srinivasan K Swamy, former chairman & world president, IAA Global  for inspiring me to take on this mandate again."

"The APAC region has amazing potential and I look forward to working with all the Chapter presidents, including Australia, Bangladesh, China, India, Iran, S. Korea, Malaysia, Nepal, Pakistan, Sri Lanka, Taipei and new emerging chapters to take the ideals of the IAA forward and collectively ensure that IAA remains the leading compass of marketing communications globally in a post-pandemic world, even as we thrive on the amazing confluence of creativity and technology in our industry with social impact as a key tenet," he added.

Former IAA chairman and world president Srinivasan Swamy said, "I am delighted to congratulate Pradeep Dwivedi on being re-elected as our area director and vice president for Asia Pacific for the next two years. He has been an integral part of the IAA India chapter for over a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in continuing this leadership mandate at IAA Global."

IAA APAC region’s former vice president & area director Ramesh Narayan said, "I have always believed in advertising as a force for social good, and our actions in IAA India and at IAA APAC Region have been a testimony to that ideal. I am happy that Pradeep will move the agenda forward with sustained zeal and continue our sincere endeavour as a leading industry association."