MUMBAI: Joydeep Ghosh, a senior industry professional with more than 22 years of experience across media and technology services, has been appointed to head eBus Aidem operations in India.

Ghosh has replaced Ajay Verma who quit to pursue his own entrepreneurial ambitions.

Prior to this, Ghosh, was working with Reliance Communications as General Manager - 3G Project Management Team. He was very actively involved in the launch of the Digital Delivery of Materials service for TV News Channels leveraging the mammoth Reliance Communications optic fibre network and the chain of retail webstores nationwide.
 
eBUS Singapore CEO Carmine Masiello said, "eBus aidem is at an exciting stage in India with almost all leading broadcast networks (100+ channels) and advertisers (50 out of the top 80) on board and the business is poised to see a strong growth phase in the years ahead. We are very confident that Joydeep will provide the leadership required to steer the company during this growth phase with his experience in media, technology and advertising".

Aidem India director M Suku said, "The team at eBus Aidem will ensure business continuity and will also strongly contribute to the growth of the eBus business in India with more broadcasters, agencies and advertisers being added every month to the already broad base of current users".

eBus Aidem business head Ghosh said, "With the Indian market on the verge of offering more than 1000 TV channels, a valuable service like eBus not only enhances the efficiency & productivity in a complex and competitive media market like India, but will also empower advertisers and their agencies to conquer and leverage the daunting logistics of addressing consumers across multiple languages with multiple messaging through the local market channels without bothering about the delivery process."

Aidem is the exclusive media representative for Al Jazeera, Mi Marathi, Live India, Sahara One, Sahara Filmy and Microsoft Advertising.