As the world comes together to fight the unprecedented human impact of COVID-19, Kay Beauty steps in to support the De’Haat Foundation in their work to aid daily-wage earners in rural Maharashtra. The Kay Beauty contribution will go towards the De’Haat initiative to ensure daily-wage earning families living in the villages around the Bhandara district have food and basic sanitary materials. 

At the heart of Kay Beauty, the beauty brand launched by Katrina Kaif and Nykaa is the message of #MakeupThatKares, a vision to give back to the community. The De’Haat Foundation was founded by Vrundan Bawankar in 2018 with a vision to support single mothers and provide quality education to their children in the village. 

Commenting on the initiative, Katrina Kaif said, - “The current lockdown to prevent the spread of the virus has led to a situation where many daily wage labourers need urgent supplies for their basic needs. This is a time for all of us to come together and do what we can to support them as best we can. I have always admired the work of the De’ Haat Foundation and we are proud to support them in their endeavour to aid their community.”