NEW DELHI: Matrimonial platform Jeevansathi.com has roped in Parmish Verma, a celebrated Punjabi singer, actor, and music director for its social media and digital brand promotions. The brand has partnered with the regional star to reach out to the Punjabi audience across north India and consolidate its leadership position in the north-west. 

The video-led social media campaign is designed to woo the Punjabi youth who wish to find the right life-partner, but do not find enough avenues to meet prospective matches.

Info Edge CMO Sumeet Singh said, “Parmish is a youth icon and appeals to our core audience. He fits well with our brand and lends a credible voice to Jeevansathi.com’s endeavour to help find the perfect soulmate. The idea is for the campaign to not just be mutually beneficial for the brand and the influencer, but also to give our followers the kind of content that they love to engage with.”

Parmish Verma said, “The pandemic has impacted everyone and young people have realised the importance of companionship. For many, this has felt like the time to start the journey towards finding that special one who can love you unconditionally. With young people now getting used to doing almost everything online, I believe that a platform like Jeevansathi.com makes it really easy to choose a life-partner as per your own preferences and the best is it’s easy to use.”

Jeevansathi has lately been focusing on influencer marketing and video campaigns with multiple celebrities. Recently, the brand also partnered with celebrity couple Debina-Gurmeet Choudhary to stress on the importance of compatibility and understanding in a long-term partnership.