MUMBAI: Mirum India has been appointed as the marketing automation partner by Shwapno, one of the largest grocery chains in Bangladesh. Shwapno operates over 60 physical outlets across Bangladesh and has an e-commerce portal for online ordering. Shwapno touches the lives of over 35,000 households each day. In 2016, Shwapno was recognised as the Best Retail Brand in the country, as awarded jointly by Kantar Millward Brown and Bangladesh Brand Forum.

Mirum is a Salesforce Gold Consulting partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP. Mirum India has come on board as an implementation partner for Salesforce Marketing Cloud platform. Mirum will also facilitate integration of Marketing Cloud with other 3rd party systems. 

Mirum India EVP Mihir Karkare said, “We are proud to be working with Shwapno, the largest grocery chain in Bangladesh. This is special for us, as it is our first assignment in Bangladesh market. We believe that with Marketing Cloud platform in place, Shwapno will see a positive impact on the customer engagement, online sales and an increased ROI on their marketing spends.”