MUMBAI: Tanishq unveiled its exclusive branded Platinum range today which promises to provide women with an opportunity to express their individuality.
 
 
While epitomising today’s emerging woman, Tanishq’s Platinum range also introduces a new concept and image of platinum jewelry in the Indian market.
 
 
Tanishq marketing head Ruchira Puri said, "The Tanishq Platinum range exudes a feeling of exclusivity, sophistication and class, adorning the person in a graceful and brilliant manner. We believe that the range carries an appeal for today’s woman of substance and would captivate and enthrall our customers with its delicate beauty and individualistic style. This elegant and beautiful collection represents accessories which are understated yet express myriad facets of the unique women we are speaking to."
 
 
Puri adds, "Being a high value item and also a style statement, we felt the need for Tanishq’s branded range of jewelry in this category as it offers trust and exclusivity of design to the consumer."
The new range is priced at Rs 5000 and onwards and will be available only in Tanishq Boutiques across the country.