Mumbai: LenDenClub, a peer-to-peer (P2P) lending platform, has handed over its digital marketing mandate to Chimp&z Inc, a digital agency from the house of Merge Infinity Global. The mandate was won post a multi-agency pitch.

The business mandate includes social media management, creative solutions, ORM, media planning & strategy, and influencer marketing for LenDenClub and its loan product InstaMoney to build brand awareness and initiate social conversations that reflect the brand's vision. 

To make its mark on digital media, Chimp&z Inc will drive its efforts to establish the brand as a thought leader by building its brand image to boost social traffic. The agency will articulate the brand’s mission using a wide array of strategies to position them as the one-stop shop for all investment transactions, said the statement.

"We are excited about our partnership with LenDenClub. The company has carved up a significant foothold in the country by offering P2P lending, a new-age investment class to diversify one's investment portfolio, and is also redefining the digital lending industry," stated Chimp&z Inc CEO and co-founder Angad Singh Manchanda. "Our strategic and creative expertise will add more value to the brand's image and business plans. Chimp&z Inc and LenDenClub both share extremely high ambitions and that common ground and vision will make this collaboration beneficial for us and a delight for our audiences.